What is FAAR and how did I get involved with it? FAAR is the Foundation for Advancing Alcohol Responsibility. And it is a group or initiative that is funded by the distillers to empower and encourage parents to talk early and often with their kids about being responsible with alcohol. They are dedicated to encouraging a lifetime of conversations with your kids. And it’s not necessarily always about alcohol. It’s about keeping an open channel and encouraging those conversations with your kids regardless of what it is, keeping some sort of transparency with them. The inspiration behind me getting involved with FAAR is pretty simple. I was a teenager once. I know, am aware of, and have experienced those peer pressures that tend to rear their heads. As good as you are as a parent, you can never keep your kids away from those types of things. They may pop up on the school, on the school bus. I think you just have to really prepare your kids. You have to teach them about the potential dangers of alcohol and how to be responsible with it.