Many people don't realize how incredibly harmful tobacco is. They often tend to see tobacco perhaps as less dangerous than other drugs. The truth is that nicotine is more addictive than heroin or cocaine and it's much harder to quit. It's also the case that smoking kills more Americans every year than alcohol, cocaine, heroin, fires, car crashes, homicide, suicide and AIDS combined. This is over 440,000 deaths every year just in our country. Second hand smoke alone kills about 60,000 Americans. It can be very lethal just to breathe in other people's smoke and is particularly dangerous to children. Second hand smoke is related to asthma, of course, bronchitis, but it's also related to Sudden Infant Death Syndrome and other problems. So it's extraordinarily important that children not be exposed to tobacco smoke ever, at all. Now, the tobacco industry really is interested in children because most smokers start when they're very, very young. 90% of all smokers start smoking before they're 18, 60% start before high school. If you don't start smoking when you're very young, you won't start smoking. Hardly anyone decides at the age of 30 to become a smoker. So the tobacco industry is interested in targeting children. They have to get 3,000 children to start smoking every single day just to replace those smokers who die or quit. A thousand smokers die every day, two thousand smokers quit, and they need children to replace them. So they use all kinds of things in their ads. Cartoon characters, gear, all sorts of stuff, websites, online things to appeal to children because they know that if they don't get them starting smoking when they're very young, they're not gonna get them at all.