I think that social modeling, parental modeling, societal modeling are essential to understand when you're talking to children and understanding your children in terms of addiction and how it develops. One of the talks that I frequently give is the formation of substance use and abuse, and I point out the issues of modeling. You have a culture today that's existed for many years that uses drugs and alcohol to socialize, to celebrate and to self-medicate. Now when I say socialize, how often, I ask parents to think about it, how often do they say to one another, to friends, and usually within an earshot of a child or most frequently, "It's been a great week. Let's go out and get a drink." How often do you have a dinner party when the blender is going or the wine is selected? When we look at celebration, we look at how our culture teaches our children to celebrate. So when we do that, we're teaching our children that that's how you take the social edge off. That's how you ease into relating to each other. Teenagers, kids have the same social anxiety as parents, they just have less tools to deal with it. So if their modeling has been that this is what you do in a social situation then they're going to drink. We self-medicate. And I ask parents to take a look at TV, pick 2 nights of the week and view your programs. And I want you to take note of the number of times that you see alcohol consumed, just in the passing of a story. And then pay attention tot he ads that are on TV and think about how many times you see pharmaceuticals ads. What are we teaching our children as a culture? What we're teaching them is you can take a pill or you can have a drink to deal with whatever ails you. That's the modeling that goes on.