The main thing that the advertisers do is surround us with images of the ideal female beauty so we all learn how important it is for a woman to be beautiful and exactly what it takes. And girls get the message from a very early age that they must spend enormous amounts of time, energy and above all, money, striving to achieve this image and feeling ashamed and guilty when they fail. And failure is inevitable because the ideal is based on absolute flawlessness. She never has any lines or wrinkles, you know, she certainly has no blemishes, indeed she has no pores. Nobody looks like this. Certainly, the models don't. The supermodel Cindy Crawford once said, "I wish I looked like Cindy Crawford." She can't, she couldn't because this is a look that's achieved, these days, entirely through digital or photoshop. Basically, we never see the image of a woman considered beautiful that hasn't been photoshopped to make her look absolutely inhumanly perfect. So the image is artificial, it's constructed, it's impossible. And yet, this is the image against which real women and girls measure ourselves every single day. So no wonder it has such a devastating impact on the self esteem of the women and girls. The only body type that we ever see in the media, in advertising or throughout popular culture that's considered desirable for women is the body type that fewer than five percent of American women have. The models are very tall, they're genetically thin, sometimes they have to starve themselves, sometimes they don't, but they're very and they for the most part have V-shaped bodies, fairly broad shoulders, narrow hips, long legs and usually small breasts. When they have large breasts, almost always, they've had implants. So it's a body type, there's nothing wrong with it, it's fine. It's just that it excludes about 95% of all American women because most women are more pear shaped, are heavier through the hips and thighs, but we literally never see that body type as desirable or sexy throughout the popular culture.