Top tips for moms on creating their own brand

Samantha Ettus, MBA, talks about creating your own brand and how social media can help
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Top tips for moms on creating their own brand

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If you're creating your own brand, its actually easier to do so today than ever before. Because, social media is like a gift to entrepreneurs. You can go on twitter and claim the twitter handle of, you know, PR Guru, and people start believing you. You can basically describe yourself, hang up a shingle right away on social media and people start following you. And so, it's a great way to build up your brand quickly. The other thing is, really own your story. And, I recommend telling everyone what you do. Anyone who asks, don't be shy. Even if you're on the playground, you never know that mom, what she does for her work day, or what her brother does, or her sister or her spouse. Everyone is part of that network. And so, the more people understand that you do and can describe it in a very succinct way the better off you are in building your brand.

Samantha Ettus, MBA, talks about creating your own brand and how social media can help

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Samantha Ettus, MBA

Lifestyle Expert for Working Moms

Sam is the leading lifestyle and parenting expert for working women. Since earning her undergraduate and MBA degrees from Harvard, Sam has coached thousands of women - celebrities, entrepreneurs, top CEO's and professional athletes - who aim to perform at the highest levels in both their professional and personal lives.

Sam is a bestselling author of four Random House books and a Contributor to Forbes and Disney’s parenting site, Babble. She hosts a nationally syndicated radio show for working moms and the Conference for Women’s monthly radio show, “Office Hours.”

Sam hosted leading online talk show, Obsessed TV and is known for her interviewing skills. She has interviewed countless luminaries from Al Roker to Bethenny Frankel and Mary J. Blige. Sam has made hundreds of local and national TV appearances and is a sought after speaker at corporations, conferences and colleges.

Sam aims to practice what she preaches in her daily life as a mother of three and wife of entrepreneur, Mitch Jacobs. 

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Transcription: 
If you're creating your own brand, its actually easier to do so today than ever before. Because, social media is like a gift to entrepreneurs. You can go on twitter and claim the twitter handle of, you know, PR Guru, and people start believing you. You can basically describe yourself, hang up a shingle right away on social media and people start following you. And so, it's a great way to build up your brand quickly. The other thing is, really own your story. And, I recommend telling everyone what you do. Anyone who asks, don't be shy. Even if you're on the playground, you never know that mom, what she does for her work day, or what her brother does, or her sister or her spouse. Everyone is part of that network. And so, the more people understand that you do and can describe it in a very succinct way the better off you are in building your brand.