I started Red Tricycle when I was pregnant with my son. Before having kids my husband and I lived this urban lifestyle, We went out to great restaurants. We went to see live music. We traveled. And suddenly I'm pregnant, and I was worried. What was my life going to be like after kids? Was it going to be chicken nuggets and chucky cheese restaurants? So, I started doing research around city. Essentially, to see and do with my kids, from great sushi restaurants to supermarkets that had place basis. And I compiled all this information into an e-mail newsletter that I sent out to other moms. And that's how Red Tricycle was born. Initially, it was just one city with my tips for things to see and do with kids. But I got so many e-mails from moms in San Francisco, and Chicago, and New York who wanted a Red Tricycle in their city, that eventually we expanded. So, now, Red Tricycle is a digital city guide. We talk about things to see and do with kids in 7 US cities. And so we have an e-mail, newsletter and website, and soon a mobile app, as well.